¨    Beware of the Psychology of Crowds.   Tax planning ideas can become popular simply because they promise readily available tax savings for almost anyone, without any change in personal business or investment strategy. Such planning is more likely to attract the attention of the IRS, and such promises often mean that the promised results are unrealistic. On the other hand, in certain instances, a particular planning idea may fit well and produce substantial savings.; It may seem “ too good to be true ” and yet still be true. In short, the popularity of a tax plan is a relevant factor, but it does not avoid the need for thoughtful analysis and advice tailored to your own circumstances. Most people realize that “ hot ” tips that provide “easy money ” should be approached with skepticism when managing investments. This is also true in tax planning.